Are You Overwhelmed by Your Content Marketing?

I recently came across an article on the site Social Media B2B about making content marketing more manageable. In the research report B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends, 64% of marketers stated that their biggest challenge is creating enough content. It got me to thinking what techniques and resources I use for managing both my content production and client projects over the last several years.

I’ve found I employ a combination of cognitive techniques, software and templates to keep the wheels of production turning and the workload under control. Test these yourself:

1) Implement a Time Management System. I never used any specific system until I found Pomodoro. It breaks your activities into 25-minute segments, and it emphasizes focusing on a single chore rather than the more common approach of multitasking. Recommended!

2) Use Boiler Plate Templates. Speed up the structuring of your content with preformatted shortcuts. Although not the only copywriting format I use, the motivating sequence is one of my favourites. Download The Motivating Sequence – Cheat Sheet. Also give these templates from the Content Marketing Institute a look.

3) Determine Your Optimum Times for Productivity. I do most of my challenging creative tasks, such as writing, in the morning when I feel my brain is fresh. I reserve my slow period for less taxing activities, such as answering emails, filing client info and returning phone calls.

4) Write It Down. Developing an outline of major projects keeps things running smoothly. I break down tasks into more manageable chunks. It may sound like extra work, but this technique has really helped me keep on top of projects.

5) Use a Social Media Dashboard. To manage your content posting and distribution, use a program such as HootSuite or Sprout Social. This saves time jumping from one account to another.

I’ve been involved in content creation for two decades, and it does take some time to discover what process works best for your personality and habits. Be open to experimenting.

David Coyne

David Coyne

David Coyne is a B2B copywriter and marketing consultant with 25 years experience in the business-to-business sector.

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David Coyne

David Coyne

David Coyne is a B2B copywriter and marketing consultant with 25 years experience in the business-to-business sector.

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