Two Strikes Telemarketing

I’ve never been a fan of telemarketing, despite being in the marketing business. But today I received a telemarketing call that really shouldn’t happen. The woman caller informed me that “she had gotten permission from her manager to give me a special deal on an security system for my home.” (Yeah, sure. I’m the ONLY ONE she’s phoning today who’s getting the “special deal.”) But the even more ridiculous part was when she told me the deal was offered by XYZ Security. She was thrown for a loop when I informed her that I already have an alarm system by XYZ Security.

The security and the telemarketing firm could have easily checked the databases to make sure they weren’t phoning people who where already customers. A waste of my time and theirs.

David Coyne
http://www.dc-infobiz.com
Result Focused Copywriter

“Multiple Ways To Make Your Advertising More Responsive”

Press Releases: Effective or Waste of Time?

What have been your experiences in using press releases to
promote your product or service? Was it beneficial or a
disappointment? Did you distribute your releases by fax,
email or hire a distribution service?

The mistake I find with most companies that prepare their
own press releases is they don’t look at it from the publication
editor’s point of view, which is “How does this information help
my readers? Is this actually useful news?” Unfortunately, too
many companies turn their press releases into nothing more
than a typewritten advertisement.

For PR distribution service, I use and highly recommend
http://www.imediafax.com. The site owner is Paul Krupin and
he’s always been helpful. He’s also amazingly inexpensive.
Download a copy of his e-book “Trash Proof News Releases.”

Additional resource:
“How To Write A Great Press Release”
http://shmyl.com/lnqmson

David Coyne
Copywriter/Consultant
http://www.dc-infobiz.com/

“Multiple Ways To Make Your Advertising More Responsive”