When I tell people I work in the marketing business, they’re either dismissive (“Marketing doesn’t work”) or slightly baffled (“What’s a copywriter?”). Even within a company, other staff may not really understand what’s involved in the marketer’s role.
This infographic on the modern marketer sums up the two hats most of us wear. It’s especially true in the corporate environment, where resources are often overstretched and budgets shrunk to the size of a nanometer.
For artist (I would’ve substituted the word “craftsperson” for the word “artist” but that’s a nit picky point.) and scientist, marketing requires constant learning and education, since few of us are evenly split between left and right brain functions.
I’m probably more of the artist type, but the scientist in me knows that creativity in itself does not necessarily equal effective marketing. I recently signed up for a six-month certification program in social media marketing strategy to keep up with the complex science of social media analytics.
In researching this blog post, I came across some quotes on marketing and many of them weren’t too positive about the topic…
“Marketing is what you do when your product is no good.”
“In marketing you must choose between boredom, shouting and seduction. Which do you want?”
“Marketing is the devil.”
Ouch! I’m not feeling the love. But I’m willing to endure the slings and arrows aimed at marketers because the topic still fascinates me after 20 years. How words and graphics can motivate people to take action to achieve their needs and wants.
If you feel self-conscious about working in the marketing and advertising business, take heart from this quote by one of America’s most famous authors, Mark Twain,…
“The spider looks for a merchant who does not advertise so he can spin a web across his door and lead a life of undisturbed peace.”
David Coyne
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