October 5, 2011

FREE E-book on B2B Content Marketing

Filed under: Uncategorized — David Coyne @ 11:26 am

Content marketing has been widely embraced by the B2B marketing communications sector. This free e-book was written by a vice-president of content marketing for a B2B company.  Some of this issues covered include …

  • An explanation of what content marketing is — and why your company needs to care
  • Fundamental tactics used by content marketers
  • An explanation of why content marketing is so important in B2B
  • 10 reasons why a content marketing program may not be working with suggestions on how to overcome each
  • 5 reasons you shouldn’t be a content marketer
  • How to measure content marketing
  • A bunch of additional content marketing resources

Visit here http://bit.ly/ebookB2BContentMarketing


David Coyne

David Coyne is a B2B copywriter and marketing consultant with 19 years experience in the business-to-business sector.

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