Google+ –  Will It’s Growing Circle Cast A Shadow Over Facebook?

gplus-logo-300x213“It’s not the ghost town it once was,” said a colleague of mine, who was an early adopter of Google+. Times they are changin’ for this social media channel as it’s seeing dramatic growth. At first, Google+ seemed to be nothing more than Google trying to play catch up to Facebook’s phenomenal expansion.

 Like many in the marketing biz, I sat on the fence when it came to Google+. I was already juggling enough social media with my Twitter, Facebook and LinkedIn activities. The additional time drain did not equal much in the way of benefits from keeping my Google+ profile up to date.  Why bother with Google’s vanity project?

However, a couple of things happened recently that have me focusing more on my Google+ presence.

Facebook’s organic reach has dropped.  I don’t really blame Facebook for trying to monetize its service by spurring Facebook user’s to pay for promotion. There’s no free lunch in social media, even if the mirage of “no cost” seemed compellingly real in the early days.  But as a B2B person, I just wasn’t seeing much in the way of benefits for my Facebook efforts.

I checked into some Facebook Groups related to B2B marketing, and I wasn’t impressed by the level of activity, engagement or content. I find Google+ does at better job with its equivalent Communities. The engagement appears more active than similar B2B Facebook Groups and its layout and design visually pops. Google+ also provides basic text formatting functions like bold and italic to make your posts stand out.

 If you’re connected with B2B marketing, then join my Google+ circle at… google.com/+DavidCoyneCommunications

David Coyne

David Coyne

David Coyne is a B2B copywriter and marketing consultant with 25 years experience in the business-to-business sector.

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David Coyne

David Coyne

David Coyne is a B2B copywriter and marketing consultant with 25 years experience in the business-to-business sector.

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