Lifecycle Marketing: It’s for Customers and Companies

Sales_GrowthI’ve written in the past about the importance of lifecycle marketing to your customers rather than just focusing on new customer acquisition, which is always more expensive than reaching out to clients you already have.

Marketo’s blog published a related post “Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing.” 

On the flip side, I also wrote a post about lifecycle marketing for the stages of a company rather than for customers. You can read it here.

David Coyne

David Coyne

David Coyne is a B2B copywriter and marketing consultant with 25 years experience in the business-to-business sector.

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David Coyne

David Coyne

David Coyne is a B2B copywriter and marketing consultant with 25 years experience in the business-to-business sector.

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