I just published the November issue of The Multichannel Marketer e-newsletter.
One of the most pressing problems for B2B marketers is how to develop social media as an effective way to generate sales leads. This topic is addressed in the newsletter, as Marketo has developed an free e-book that covers this subject. Some of the statistics published about social media in the book include…
- Marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%).
- 60% of B2B companies have acquired a customer through Linkedin, followed by 60% through company blogs, 43% through Facebook, and 40% through Twitter.
- One-third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.
Other topics covered in the November issue include a marketing tool to develop an accurate buyer persona, how the best bang for your buck with B2B video, and choosing the right website colors to improve your conversion rates.