5 Reasons to Quit a LinkedIn Group

You may join a Group for a variety of reasons. Perhaps you enjoy interacting with colleagues, bouncing off ideas for feedback, or doing industry research. All valid reasons.

But if you’re using Groups to catch the attention of your target audience and generate new business, then you should periodically inspect the value of your Groups and decide whether to continue as a member.

I’m now in the habit of reviewing my LinkedIn Groups every few months. Last week I went on a pruning spree and dropped out of 20.

Here are 5 reasons why you might withdraw from a LinkedIn Group:

1) Too many vendors and not enough decision makers — Sadly, this is a problem with any networking, whether online or offline. You’ve got a high seller to buyer ratio. If you’re looking to connect with your target audience, how many of the members fit the profile of your ideal prospect?  Click on the Members tab, enter the job title of your typical customer, and review the results.

2) The Group is a ghost town —  Some LinkedIn groups start with the best of intentions but never get rolling. Like a bad headline, the Group fails to grab the attention of LinkedIn users. And even popular Groups can go bust for a number of reasons, such as competition from similar Groups, loss of interest by the Group manager, or an abundant supply of poor-quality posts. If the last post in the Group was a month ago, pack up your posts and move on.

3) The Group is overpopulated — Bigger is not necessarily better. Sure, there’s a heck of a lot more eyeballs scanning the posts, but they’re a lot more posts to scan.  For example, I belonged to a Group that had nearly 1,000,000 members, but it also routinely published over a 100 posts in a single day. The lifecycle of your post is short in this kind of environment. If your posts are getting lost in the crowd, consider concentrating your efforts in smaller active Groups.

4) You never visit the Group —When I first joined LinkedIn, I was told by the “experts” that you should always max out your Group membership. (You can join up to 50.) However, I found it unwieldy and difficult to visit this many Groups on a regular basis.

5) Your posts never get posted — With some groups, your post is published immediately. In others, the Group manager reviews each post before approving.  I joined a manufacturer’s Group because I had previously worked at a dealership that sold the manufacturer’s equipment. Even though I posted useful information related to the industry, my posts were never published. It could be the manager is not quick at approving posts, he or she is overwhelmed by the number of posts to review or has a bias against the topic of your post.  If your posts consistently never see the light of day, you should concentrate your post activity elsewhere.

What about you? Have you withdrawn from a LinkedIn Group for a reason not listed? Please share why below.

David Coyne

David Coyne

David Coyne is a B2B copywriter and marketing consultant with 25 years experience in the business-to-business sector.

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